Articles for Allied Sectors

Taboola Reveals Readership Trends In India 2020

The reports takes in account the concerns that became top of mind for readers in India, which were new, and which hadn’t been seen before

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ASCI Bans 12 Liquor Companies Under Surrogate Advertising

The brands were actively selling goods like music CDs, packaged water, non-alcoholic beverages, appearing around IPL 2020

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OTT Vs Theatres: Doing A Double Take

Going out to mingle and unwinding by watching movies is still ingrained in the communal diaspora of our country. Time shall play witness to how much the audiences will continue to clasp the growing popularity of OTT platforms

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Maintaining Social Distance & Entertainment Equilibrium

Indian travel and tourism sector has a unique opportunity to rethink and refresh prevailing business models, in partnership with local communities

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Pedigree, India’s Most Trusted Dog Food Brand: Report

The brand also ranks 92 in the overall FMCG category

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What's In Store For Alco-bev In 2021?

The Indian bar community witnessed an unprecedented expansion of the industry. 2021 promises to double on 2020’s momentum with new trends, brands, and ideas

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Ad volumes of H2 2020 grew 34% over H1 2020

HUL was the biggest advertiser followed by the Reckitt Benckiser Group

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Matter of the Mattress Market

Better seen as a way of life than just a consumer durable, the overall Indian mattress market size has grown at a CAGR of above 11% over the last five years

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