The author pens her views on the role of AI in content narration and how these machines are bringing the human perspective to the content meant for humans
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Reiterating the idea of 'we do as we see it', P&G organised a session that put to light the role of pop culture in building a gender-balanced environment
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A tenable combination of digital adoption push to local brands, stronger supply chain etc presents a lucrative opportunity for D2C brands
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The boom in advertising technology has become a game changer for advertisers, especially seeing greater adoption in app verticals such as gaming, e-commerce, lifestyle, utilities, social, education, and entertainment
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The rise of influencer marketing represents a new landscape, where brands and influencers are quickly adapting to the changing market demands
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Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket
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Under his leadership, the company has defined a new vision to be at the forefront of the digital insurance wave and use technology to redefine its strategy
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Infomo’s R3 and KPMG in India will target the USD 340 billion digital marketing industry; Focus will remain on generating direct revenues for telecom carriers and large publishers through digital marketing
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