Let’s build brands that play in the society as good citizens, as well as they play in the market for great stakeholder value, says Sinha
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The INMA community consists of nearly 18,000 members at 900+ media companies in 79 countries
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Marketers discuss what suspension of the IPL means for the fraternity, agreeing on some severe damages to the advertisers and market sentiment
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The IPL has been suspended; the bio-bubble has burst. But were the signals – the negativity already visible? The Indian Institute of Human Brands (IIHB) and the Rediffusion Consumer Lab (Red Lab) had been tracking consumer sentiment for the past three weeks: the bomb dropped on the IPL almost on cue
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Here is a quick glance at new hirings, promotions and people movements in the past week
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When markets change, companies have to rethink the strategic positioning and business model
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Creating a marketing campaign that goes past just selling a product and focuses on actually making a difference will attract Gen Z
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Beauty, cosmetics, fashion, and lifestyle are some of the top categories that capitalized on the trend
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