Articles for Allied Sectors

Hires & Promotions: Vodafone Idea, Swiggy, Brandie

Here is a quick look at new hirings, promotions & people movements this week

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How Luxury Brands Can Scale Up In India?

The opportunity in luxury markets lies in the high average order values that allows for higher revenue at lesser dollars spent acquiring each customer

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Predictive Analytics Steers Digital Transformation Forward

The AI/ML driven technology predictive analytics has become the central pillar of a successful digital transformation strategy

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Marketing Needs To Earn Its Credibility Back: Harish Bijoor

The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor

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ASCI Onboards Infectious Advertising As Creative Partner

Infectious Advertising will provide ATL, BTL, and digital creative services to ASCI along with strategic support for campaign development and audience outreach programs

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Hires & Promotions: Bata, VMware, CarDekho

Here is a quick look at new hirings, promotions & people movements this week

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The Changed Communication Narrative For The Second Wave

Many brands have stepped ahead and are helping the country to fight the tough oxygen battle during this wave who are using the digital medium to amplify requests from the public

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Jewellery Brands Optimize Business Approach

A stronger emphasis on e-commerce and digital channels is crucial, including consideration of the role of direct-to-consumer (D2C) e-commerce channels

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