Articles for Allied Sectors

State Of ORM In India

From ‘reactive’ to ‘proactive’, from ‘important’ to ‘core and critical’, Online Reputation Management in India is transitioning towards top priority for businesses. The headroom for growth however remains massive, with a wide gap between adopters & laggards

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Hires & Promotions: Crompton, Group M

Quick look at new hirings, promotions and people movements this week

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GOQii, Leo Burnett Kickstart Health Movement In India

The aim is to bring access to a better life through better health for larger India

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28% Indexed Growth In F&B's Ad Space: TAM

The ad volumes of F&B sector on television grew by 43% during Jan-Mar’21, compared to the same period in the previous year

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Bharat Khatri Exits Xaxis India After 7+ years

In his role as Country Head, he led client development and oversaw operations and publisher partnership to deliver best-in-class programmatic solutions for brands

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Increasing Affinity Of Online Communities Amongst Millennials

Millennials find that creating content that is easily consumed, including short videos, graphics, and the like are easy ways to build engagement and resonate with the generation

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Brands Leveraging Cloud Telephony Solutions In Digital World

Cloud technology plays a key role in streamlining a business’s communications by moving them to the cloud along with bringing in exciting features such as toll-free number, click-to-call, and IVR

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Online Fantasy Sports Increased 88% Users' Interest In Sports: Report

The survey received close to 10,000 responses from users of various Online Fantasy Sports (OFS) platforms

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