Articles for Allied Sectors

Martech Adoption- A Crucial Milestone For Digital Consumer Businesses?

81% of marketers feel their current martech stack is effective at meeting their organization’s business objectives

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Adland Reechoes Last Year Trends

FMCG rules TV ads; STAR stable at the top across genres

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Delayed Ad Market Recovery In India: Report

This will be primarily due to the late and protracted COVID crisis, says a recent report by Magna Global Advertising Forecast- June 2021

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5 Qs With Pranay Swarup On Chtrbox's Acquisition

Pranay Swarup, CEO & Founder, Chtrbox says that QYOU's acquisition of Chtrbox is a win for all Indian influencers and it will further validate the great work of creators

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PR Industry Uncoils Solidity & Spirit

Experts believe that the PR industry has been resilient and robust during the pandemic year, confidently combating all challenges

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Hires & Promotions: Innoviti, Upstox, Viacom18, Kalyan Jewellers, McCann

Quick look at new hirings, promotions and people movements this week

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The Adornments Business Losing Piece Of The Pie

As the business gets more cutthroat organizations too see themselves getting progressively effective to contend

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The Progressing Retail Sector & The Way Forward

Strengthening the business tactics with AI-empowered services, facial recognition, voice commands, digital logins and many other features, the retail sector seems to be taking the road to exploration

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