Articles for Allied Sectors

Cannes Lions Scorecard- India Roars Victory On Day 1

FCB Interface brings home the first Gold with its 'Punishing Signal' campaign

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The Making Of A Conscious Brand

In the world of this new resistance, where the consumers are highly empowered by connectivity and awareness, a brand is constantly expected to participate on broader issues and make statements to show solidarity for or against a cause

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Digital, Audio, TV, OOH To Pickup Pace

Expansions of app ecosystems, rapid small business formation activities and growing role of cross-border media marketplaces have led to advertising growth for the year to exceed previous expectations

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Successful Hacks To Avoid Subscriber Churn In The OTT Landscape

Subscribers on OTT platforms can be fickle and analysing/tracking patterns of consumption and drop off patterns among the subscribers can get tricky

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Mobile App-Based Transactions Record 96% Volume Growth: Report

While its value witnessed over 104% increase against the same quarter of the previous year i.e. Q1 2020, says a recent report

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The Consumer Experience Journey

A very strong, clear vision, an absolute hands-on approach of the leadership team, and a sustained, continuous, massive build-up of capabilities and competencies

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Hires & Promotions: Havas, Timex, Nivea, Network Advertising

Quick look at new hirings, promotions and people movements this week

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With Kids' Plunging Screen-Time, Demand For Interactive Toys & Games Rises

Opportunities in the doll, toy, and game market are expected to rise in the non-electronic toys segment, which is tipped to gain $ 23.21 billion of global annual sales by 2025

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