Articles for Allied Sectors

How AI Is Shaping Healthcare Marketing

The intelligence gathered using AI can help a pharma company understand its stakeholders better and thus come up with strategies that will help it grow

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Why Cashback Will Never Be Passé For Indian Users

Cashback has stood the test of time and continues to be one of the most influential and high ROI tools for these e-commerce platforms when it comes to scaling up and scaling fast

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Cannes Lions Scorecard- India Wraps Day 4 With 4 Metals

Dentsu Webchutney again picked up 2 more Bronze metals (Mobile and Creative Ecommerce category)

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Cannes Lions Scorecard- India Bags 3 Metals On Day 3

Day 3 closed at 17 Lions for the Indian contingent

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Hires & Promotions: Truecaller, Airtel, Reckitt, Bright Outdoor, Augnito

Quick look at new hirings, promotions and people movements in the industry this week

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TV News: With Or Without Ratings

The idea that brands may want to disassociate themselves with certain news channels over time is not a preposterous one

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Hires & Promotions: Reckitt, Leo Burnett, Dentsu

Quick look at new hirings, promotions and people movements in the industry this week

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Building A Purpose-Driven Glocal Marketing Strategy

Navigating the evolving definition of ‘glocal’, experts reveal some quick tips to master effective communication

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