Articles for Allied Sectors

Hires & Promotions: Dentsu, Embassy Group, Publicis, MX Media

Quick look at new hirings, promotions and people movements this week

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PG Worked Hard & Partied Harder: Joy Chakraborthy

Boss gave me and many others in this industry, lifestyle and exposure, says Joy Chakraborthy, former CEO, Enterr10 Television

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NBA Is Now NBDA, Dons New Identity

News Broadcasters Association (NBA) has changed its name to News Broadcasters & Digital Association (NBDA) and has updated its logo. The letter 'D' has been added to represent digital platforms

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Culture-Coding Brands For The Future

Some compelling food for thought and inspiration from Tata Tea brands’ hyper-local culture-led strategy in the regional market

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PG Was The Greatest Team Builder: Sundar Rajagopalan

He was and always will be the King of India media, says Sundar Rajagopalan, Former CEO of TBSL & Director of the Times Group

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Consumer Values & Buying Motivations Changed: Report

Brands must differentiate to meet new consumer demands for health and safety, customer service and personal care, and other priorities, reveals an Accenture report

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Connecting With Sports Fans In A Post-Pandemic World

For sports business managers, it is important to understand that we are dealing with people that love and live for the game, not only with consumers, digital contacts, or database registries

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PG Attracted A Lot Of Talent: Ashish Sehgal

He and I shared the same birth date, recalls Ashish Sehgal, Chief Growth Officer - Ad Revenue, Zee Entertainment Enterprises

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