Industry experts talk about the contours of content creation with a sense of responsible content production, enhanced metrics via short format videos, collaborations and consumer behaviour
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A revived approach to human behaviour in marketing is needed, that will resurrect the traditional techniques and push meaningful communication
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Asia Pacific's ad revenue, on the other hand, is to grow by 5.1 per cent in 2024, reaching US$238 billion
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Quick look at the senior leadership movements in the industry this week
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Quick look at the new hirings, promotions and exits this week
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He was an advertising stalwart in the 60s and started Chaitra Advertising along with Walter Saldanha
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EGI has highlighted that several new laws and amendments have been implemented with insufficient stakeholder consultation and parliamentary scrutiny
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Continued investments in digital infrastructure, technology and innovation remain top priorities for experts across the two sectors
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