Articles for Allied Sectors

M&E Sector To Reach INR2.32 trillion By 2024: EY-FICCI Report

With advertising expected to reach INR1 trillion by 2024, India is moving towards a billion screens by 2024

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Hires & Promotions: Byju's, Meesho, Indigo Consulting, Google Cloud

Quick look at new hirings, promotions and people movements in the A&M space

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BARC India Resumes Ratings For Individual News Channels

As per these revised approved standards, audience estimates for these genres will only be released based on a 4-week rolling average, every week

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Hires & Promotions: Swiggy, Twitter, Mediabrands, Honasa Consumer

Quick look at new hirings, promotions and people movements in the A&M space

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AAAI's Contest to Redesign Its Logo

The contest is open to all creative individuals and advertising agencies

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GroupM Enhances New Talent Experience With Metaverse

It remains committed to embracing new technologies and creating opportunities to build teams and great brands

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Making Nutrition Engaging & Exciting To The New-Age Consumers

A holistic solution-led approach is what works best with this generation who are looking at experiences that are relatable, engaging, educative, and is customised and personalised to their specific needs

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Interactive, Social Experiences In Demand During Live IPL Matches: Report

70% of IPL fans studied in the Glance ‘IPL and the Second Screen’ report said they use their smartphones during the matches, with the majority consuming cricket-themed content parallelly on various platforms

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