The paper throws up some interesting insights on celebrity endorsements and how they will pan out in the post Covid era.
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This relationship will start from handling launch of the brand Nutrinos. Motivator India will manage offline and online media for MilkLane.
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The report explains the ‘Impact Of COVID-19 On TV Viewership And Smartphone Behaviour Across India – Edition 11’.
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The new appoints will observe Kishan Kumar MS as the Chief Growth Officer, Premjeet Sodhi as the Chief Strategy Officer, Vishal Jacob as the Chief Digital Officer and Sandeep Pandey as the Global Head of Analytics.
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The account size is estimated to be INR 30+ crores and will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.
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DDB Mudra Group will manage the overall marketing and digital communications strategy for the brand across traditional and digital media.
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Licious selected ET Medialabs to scale its business and efficiently acquire new users in Delhi-NCR, Mumbai, Pune and Chandigarh.
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The account will be handled out of the agency’s Bangalore office led by Saurabh Jain, EVP - South, Havas Media.
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