Articles for Latest News

Chivas Unveils Its Latest Campaign, ‘Celebrate Within’

Campaign urges audiences to stay safe at home and ‘Enjoy Responsibly'

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ITC’s Mangaldeep Agarbattis Launches New TVC- 'The Tradition Of Sandal'

The TVC stars Mangaldeep’s brand ambassador, Bhumika Chawla, as the protagonist, passes-on the tradition and legacy of Mangaldeep Sandal

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Leo Burnett Conceptualizes PharmEasy's Latest Campaign- 'Deam Easy'

PharmEasy through this campaign, addresses the top 3 consumer apprehensions where medicines are concerned - value for money, availability and getting genuine medicines

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All Eyes On Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims Over Honey

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment

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Amazon, Samsung, Apple Most Inspiring Brands Globally- Study

The study reveals two ways in which inspiration can drive brand growth

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Marketing Lessons From IPL For ISL In The 'Pandemic Scenario'

ISL was built on the lines of IPL or we can say with the same objective of nurturing the local talent with a mix of foreign internationals to ensure Indian Football reaches new heights.

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Rapido Urges Commuters To Opt For ‘Smart Commute’ Through New Campaign

The campaign, ‘#LoveTheChase’, creates awareness about the benefits of riding a bike taxi

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McDonald’s India Launches #McGrillisBack Campaign

Conceptualized by DDB Mudra, the campaign features actress Shreya Chaudhary

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Samsung Reiterates Commitment To India With New Vision- #PoweringDigitalIndia

Major initiatives for Citizenship, R&D, Startup community and Manufacturing on the anvil

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Havas Media Wins Integrated Media Mandate For Domino’s Pizza

Mandate includes both offline and digital media duties. Operations will be carried out by agency’s Gurgaon office

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