Chivas Unveils Its Latest Campaign, ‘Celebrate Within’
Chivas India revives the true meaning of celebration with its latest digital campaign ‘Celebrate Within’. Resonating with the true essence of Chivas, the campaign features 5 eminent personalities who through individual films express the joy of celebrating what is within.
Designer duo Shivan & Narresh, actor Kunal Kapoor; architect and designer Rooshad Shroff; stylist and fashion entrepreneur Pernia Qureshi and entrepreneur Kalyani Chawla come together in a series of immersive films that elucidate how moments of celebration are defined by lasting bonds and meaningful relationships that each one enjoys within: at home and with their loved ones.
“True festivities are about a generosity of heart. It is about a gracious giving and gratitude for all that we have: hope, health, happiness, love of family and friends. And wishes for universal wellbeing. Of sharing what we have by opening our hearts and lighting up lives. Expanding the circle of joy by including all in our extended family called humanity. Celebrate the Spirit of Giving. Enjoy Responsibly,” expressed the CMO of Pernod Ricard India, Kartik Mohindra.
