Rapido Urges Commuters To Opt For ‘Smart Commute’ Through New Campaign
Rapido launches its new campaign, ‘#LoveTheChase’, as its first-ever TV Commercial.
The campaign is a musical one that takes the consumers through two use cases, both aimed at establishing the three pillars of Rapido – affordability, accessibility and availability. The first film shows an employee still in bed getting a message from his boss to be in the office for a meeting in 15 minutes and how Rapido not only helps him reach in time but also left him with enough time to get the boss a coffee. The second film is about two friends and their need to meet their dream girl, who recently became single. To go one up on his friend who has the swanky car, the guy chooses a bike taxi as a smart commute option and reaches the girl, before the friend.
“With commuters looking for a safe and affordable option to commute to work and around the city, our objective is to increase the awareness about the many advantages that a bike taxi ride provides. #LoveTheChase urges viewers to choose ‘Smart Commute’ and make the right choice for everyday commuting. The film will be followed by a host of digital initiatives giving users the power to choose, create and celebrate,” expressed the Head of Marketing of Rapido, Amit Verma.
#LoveTheChase campaign is live across 12+ channels in Andhra Pradesh and Telangana. The idea is conceptualized and co-produced by Innovants Media Solutions and Dreams Vault Media.
The company has also roped in Raghav Juyal, 'The King' of Slow Motion Dance, for a hook step to the 'Rap Rap Rapido' jingle.
With Raghav on board, a #RapidoHookstep challenge will run post the launch of the TVC to further boost the campaign’s visibility among its audience. Rapido will also initiate a #TVCMEME contest, urging the audience to meme their own campaign in a funny and relatable everyday situation.
