In India, LiveTV is probably the cheapest versus anywhere else in the world. Hence, Live & On-Demand content to coexist
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Bolloré sees the rise of digital entrepreneurship, more desire for innovation, design thinking, content studios, creation of links between content and media, commerce
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The vision of being able to bid for an audience or a location in real-time on digital out of home screens will become a reality
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Backed by expectations of a speedy economic recovery, India is marked as the highest ad growth market in 2021
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Consumers will be starting to make discretionary choices, which means that what is not essential will move out
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There is an explosion of entrepreneurship, value creation and innovation which augers well for India
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The nine winners upheld purpose and resilience in the year, while staying true to their DNA
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Nestlé India is an exemplar of investing in People, Purpose & Partnerships
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The win is to celebrate Godrej's belief in bringing together people, planet and profit while doing business
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Cadbury from Mondelez, embarked on initiatives consistent with its brand purpose of generosity, and that is what resonates with the consumers
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