The most visible change in Indian digital marketing lies in terms of the revolution in use and access. Kirana stores, mom-and-pop outlets and traders in tier II and tier III cities who otherwise don’t have good digital connectivity is taking a leap
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With new licenses being proposed and new mergers being announced nearly every month, consumer is bound to have more options
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All genuine and safe poker platforms should have a stringent checking mechanism in place to ensure the bots do not interfere with the application
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This is the time for media companies to link their platforms together, think out of the box and really focus on value instead of volume
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The next normal also means no going back to pre-Covid, she believes
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More examples of making technology & data work harder for marketers, with sharper measurability, are on the anvil
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Consumer sentiment will return at top speed, compelling marketers to do more
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Remote working did not dilute creativity from problem-solving towards achieving business outcomes
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The transformation to digital has created an urge in consumers to not just consume content but also participate in various digital and social media campaigns
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2021 will be a harbinger for digitization in the outdoor industry, where brands will embrace the power of story-telling and understanding consumer needs more than ever
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