Articles for Latest News

Muthoottu Mini Financiers Partners With Exide Life Insurance Company

The tie-up will enable Muthoottu Mini Financiers to expand offerings to its customers

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Ghadi Detergent Unveils Its Campaign- 'BachaavMeinHiSamajhdaariHai'

The awareness initiative will be showcased on the Ghadi detergent packet wherein the actual logo is covered with a printed mask

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Lintas Live Wins Prestige Group's PR and Communication Mandate

The scope of the work entails developing overall communication strategy, multimedia content creation and reputation management

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Evolution of Homegrown Creator Ecosystem In Post-Pandemic Bharat

There are decades when nothing happened, and then there are weeks when decades happen

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Twitter Unfolds List Of Thoughtful Brands As 2020 Wraps Up

The constraints of 2020 encouraged brands to be more creative, thoughtful and personal

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What Was Apple Thinking When It Launched Ad Without Product?

Apple had a 90-day runway before being forced to shut down. That’s when Jobs started looking for an advertising campaign that would restore the company’s reputation

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What’s Tech Got To Do With It?

Native advertising is moving beyond paid advertising that mimics the look, feels and function of the content and the platform to complement your experience, in an effort to increase content consumption

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PUMA Partners With Wattpad India

The companies have come together through the power of stories to celebrate women who are breaking societal barriers and questioning the norm

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Leo Burnett Orchard Launches ‘Jeetney Me Kick Hai!’ Campaign For WINZO

This is an integrated campaign and apart from TV, will also have a digital leg focusing on social media activation

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CARS24 Introduces New Feature In Association With Google

This voice-based experience will help users calculate an accurate valuation of their cars using its price algorithm-based tool

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