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InsuranceDekho Launches Its First TV Campaign

The campaign is conceptualized by Leo Burnett and directed by Arjuna Gaur

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ASCI Extends Consumer Connect Initiatives

ASCI’s latest consumer outreach initiatives to build awareness on reporting objectionable advertisements ; Pilot to target Mumbai, New Delhi in first 3 months

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Transformation Of Kirana Stores Essential To India’s Economic Growth: Report

Retail modernization can boost consumption and generate nearly 3.2 million new jobs

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Demystifying The Downsides Of Performance Marketing

It is always best to connect with experts to scale up one’s brand and boost growth

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Freedom Of Speech On Social Media Platforms

Citizens have got this power and freedom of speech for the first time, they will not let go this easily

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Vi Inks Strategic Partnership With Voot

Vi users will now get access to the content library of VOOT Select comprising of international content, originals, movies, network shows and 54 linear channels

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FCB India Wins Creative Mandate For Lakme & Elle 18

The 360-degree communication strategies will help the brands chart their course for the next phase of growth

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ITC Engage Onboards Durjoy Dutta For New Campaign

The campaign will be amplified through activations and collaborations with various digital and social media strategic partnerships

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ABFRL, Sabyachi Partner To Grow Ethnic Wear Portfolio

The company expects to build an ethnic wear business over next few years to complement its portfolio in western wear segment of the Indian apparel market

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SkinKraft's First Film Questions Stereotypes

'I am my type' ad film is being released with a 360 degree multimedia plan pan-India across Tv, Print, Digital, Theatre and Outdoor

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