The campaign is conceptualized by Leo Burnett and directed by Arjuna Gaur
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Read MoreThe 360-degree communication strategies will help the brands chart their course for the next phase of growth
Read MoreThe campaign will be amplified through activations and collaborations with various digital and social media strategic partnerships
Read MoreThe company expects to build an ethnic wear business over next few years to complement its portfolio in western wear segment of the Indian apparel market
Read More'I am my type' ad film is being released with a 360 degree multimedia plan pan-India across Tv, Print, Digital, Theatre and Outdoor
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