FCB India Wins Creative Mandate For Lakme & Elle 18

FCB India wins the integrated communication mandate of Lakme & Elle 18 following a multi-agency pitch.

FCB India will lead the creative mandate for the cosmetic brands - Lakme & Elle 18; powered with 360-degree communication strategies that are more adaptive and relevant to the current market conditions, as the brand charts its course for the next phase of growth.

“We are proud to partner Lakme and Elle 18 in India. These iconic Indian brands are a symbol of and inspiration for ‘Make in India’. At FCB, we believe in creating ‘Never Finished’ stories for brands. We’re delighted to have this opportunity to write an exciting new chapter in the ‘Never Finished’ stories of Lakme and Elle 18,” says the Group Chairman & CEO of FCB India, Rohit Ohri on expanding the HUL brand portfolio at FCB. 

Adding, CCO of FCB, Swati Bhattacharya says “Lakme is a brand that has witnessed the internal and external journeys of Indian women. To be a part of this brand’s voice makes it an absolutely exciting opportunity for us.”