Marketing Strategy, Brands, Digital, Creative, Media Updates

Threads: Hype, Dip, And Uncertain Future

Digital Aug 07, 2023 6 min(s) read

In terms of interest, Threads has received more interest from millennials than Gen-Z and the fact that the platform will remain ad-free till it reaches 1 billion users, has also been a big draw for social media enthusiasts, writes Piali Dasgupta

Playbook For ROI-positive, Frugal Marketing

Editor Recommends Mar 31, 2023 4 min(s) read

In the past few years, unicorns and decacorns along with other VC-funded promising start-ups burning huge money on their branding and marketing efforts have grabbed many a headline

Akshay Kumar’s ‘The Entertainers’ Promo: Is The Outrage Warranted?”

Editor Recommends Feb 13, 2023 4 min(s) read

Piali Dasgupta explains the social media chaos against Akshay Kumar for the promo of his North America tour, she says " I am no Akshay Kumar fan and don’t even remember the last time I watched any of his films"

Five Trends That Will Shape Marketing Segment In Next 5 Years

Editor Recommends Jan 18, 2023 4 min(s) read

Marketing, as a discipline, will be impacted by all the above factors. The following are the five trends that will shape Marketing in the next five years