Author
Neha Kulwal is the Country Manager of Admitad India
IT company admitad has been able to identify and accurately predict those product categories that will prove to be the most popular during this Black Friday and Autumn holiday season
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This year we have seen an actual implementation of trends like cookies less world, online services becoming a whole new sector, Incorporation of new categories in fintech, content is driving business along with many others
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By splitting the budget into CPA Model, brands can recognise and analyse the channel's potential to further lead the brand to achieve its ultimate goal
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The nature of the sector changed on account of the internet and the proliferation of electronic gadgets like affordable smartphones, personal computers, and tablets, etc.
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The promise of sales growth offered by the digital mediums has led to the blossoming of affiliate networks and marketplaces
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