Author
Co-Founder of Brandie
Every brand has recognised the importance of a vernacular marketing approach, deploying region and language-specific social media campaigns, pages, and ambassadors
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Ultimately, a celebrity endorsement is a double-edged sword that cuts both ways. In order to mitigate the risk that comes with these sorts of associations, marketers must avoid putting all eggs in one basket
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The marketing tools helping brands retain customers in the new normal
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Over the course of October, November, and December, India plays host to a cavalcade of the year’s biggest festivals.
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