Author
Anshuman Sharotri has a rich experience spanning over a decade, in Web + Business Analytical domains. His expertise lies in B2B, B2C, and C2B Business strategy, Customer Journey mapping, Behaviour Analytics, Payments, Fraud & Abuse, Product/project management, Agile delivery excellence, process accuracy, and client handling. Involved in various business verticals across different platforms. Sharotri is currently helming projects for the Digital Analytics Team at Infosys, for delivering high end, data-driven solutions in the area of Digital & Customer Analytics. Before Infosys, Sharotri worked JP Morgan, DXC, EMC2 Marketing & Analytic solutions.
The way forward for digital marketers is to customize digital tools and technologies to specific business needs, so as to deliver the desired business value impact with superlative customer experience at the core.
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