Author
The author is an Angel Investor and Business Strategist
According to projections, advertising fraud is expected to cost $68 billion in losses
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If data is the new oil, then modern marketers should be actively using this currency to make their marketing efforts more effective, believes Lloyd Mathias, Business Strategist and former Marketing Head of HP Asia Pacific
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It is a term for solutions that enable all retailers: brick-and-mortar, e-commerce, large format or traditional mom-n-pop - to manage and optimize operations
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