Sheikh Rishad

Author

The author is a Trainee Correspondent with BW Businessworld

Latest Articles By Sheikh Rishad

Our WhatsApp Virtual Assistant Expands Digital Outreach To Customers: Rajesh Krishnan, BALIC

Our call centre supports 12 languages, and customers can chat with us in five languages, these are some of the initiatives that we are taking to increase insurance penetration, says Krishnan, COO, BALIC

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Navigating Sustainability Through Strategic Marketing

A discussion with experts highlights the evolving consumer mindset, where sustainability is now viewed as a responsibility

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Marketers Navigate The Interconnectedness Of AI, Marketing & GenZ

Each speaker provided valuable insights on AI, marketing strategies, the influence of GenZ and the evolving responsibilities of marketers

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