Author
Md. Zakariya Khan
Jawa believes that at the heart of the business lies effective marketing, which he views as the cornerstone of sustainable growth
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Industry leaders discuss the impact of AI on marketing creativity and strategy, highlighting the need for adaptation and learning
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Experts discuss the enduring relevance of traditional strategies and the transformative power of technology in modern marketing
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Television remained the largest segment, digital media cemented its position as a strong number two segment, followed by a resurgent print
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The Godrej Group and Ketto India launch campaigns, Fabindia releases a special film and Tiesta offers unique gift options
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Kalyan Jewellers Offers Discounts, Platform 65 Announces Mother's Day Contest, The Moms Co Biofoot and Archies launch unique campaigns
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One of Bhawna Sikka’s success stories is a digital campaign leveraging data & tech that resulted in double-digit growth for the brand
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Marketing has to be result-oriented and Ayaaz Khan looks to achieve this by being versatile, adaptive and an eternally optimistic storyteller
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Since its inception, Ahmed Aftab Naqvi has kept Gozoop on a growth trajectory, now setting up the company’s global operations
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Aditya Babbar aims to develop an organisation that is exemplary and is constantly evolving to deal with changing consumer behaviour
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