Intersection Of Traditional & Technological Marketing
In a thought-provoking symposium centered on the ever-shifting landscape of marketing, industry leaders engaged in a lively discourse about the synergy between conventional tactics and cutting-edge technology.
Deepak Gulati, Chief Marketing Officer, Bridgestone, contended that despite the digital revolution, the cornerstones of marketing remain steadfast. He acknowledged technology's all-encompassing influence but asserted that consumer insights, advertising, print, TV, and distribution continue to retain their potency.
Gulati asserted, "While technology has woven itself into every facet of our lives, these traditional mediums still hold their ground."
Saurabh Kuchhal, Head of Customer Experience at HCL Software South Asia, lent his technological perspective, aligning with the idea of adapting marketing strategies to changing times.
While acknowledging the unchanging core principles, Kuchhal said, “The core marketing is the same but the channels and the requirement has been evolved over time. As a technology platform, we try to bring more tech at the disposal of the marketer.”
Conversely, Ashish Tiwari, Chief Marketing Officer, Home Credit India posited that while marketing's fundamental principles endure, it's the consumer habits that have undergone a significant metamorphosis.
He argued “The crux of marketing remains consistent through time. However, it's the strategies in connecting with consumers that have experienced a seismic shift, dictated by evolving consumer preferences.”
The engaging dialogue between Deepak Gulati, Ashish Tiwari, and Saurabh Kuchhal draws attention to the fascinating interplay between marketing's time-honoured foundations and the dynamic advancements of technology.
The panel discussion took place at the BW Festival of Marketing.
