Mother’s Day: Here Is How Brands Are Making It Memorable
This Mother’s Day, when everyone is showering their love for mothers in their own ways, brands too are trying to make it even more meaningful with their unique initiatives. From launching campaigns to offering special discounts, brands have everything to make this day even more memorable.
The Godrej Group
To recognise and appreciate all the hardworking mothers out there, who juggle careers and their families every day. The Godrej Group celebrates Mother’s Day in an unconventional style with #PerfectforMomRecipes campaign.
Conceptualised and executed by The Godrej Group’s Corporate Brand and Communications team along with Creativeland Asia, #PerfectforMomRecipes pays an ode to all working mothers with unconventional recipes that aim to break biases and stereotypes surrounding working mothers and encourage them to feel empathetic about themselves.
The #PerfectforMomRecipes campaign will showcase celebrity chefs such as Amrita Raichand, Sanjyot Keer and Vicky Ratnani prepare uniquely named dishes such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake and ‘Lajawab Overworked Mom’s Butter Chicken’.
Commenting on the campaign, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “At The Godrej Group, we have always strived towards making the work environment supportive for our employees many of whom are working mothers. The campaign #PerfectforMomRecipes is a part of our endeavour to throw light on the stereotypical biases that these working mothers face on a daily basis and empower them to define their own idea of motherhood.”
Ketto India
While to make this Mother’s Day more meaningful, Ketto India kicked off a campaign #LeaveNoMotherBehind by enlightening the Mothers who lack the presence of family in their life. Ketto decided to shower love on mothers by making their day full of happiness and surprises. In India, 1.31 Lakh elderly mothers find themselves abandoned every year and that motivated Ketto India to acknowledge their presence in the society.
"It is impossible to repay a mother's priceless favours #LeaveNOMotherbehind is about change and accepting the mother who has been forgotten by their child. The very least one can do is bring them the joy and happiness they deserve. Ketto aims at fulfilling the needs and desires of the needy but is also determined at uplifting society, said Varun Sheth, CEO and Co-founder of Ketto India.
Fabindia
On the other side, a lifestyle brand, Fabindia has shared a heart-warming message via a digital film to celebrate the memorable experience of first-time motherhood. It recognises the small gestures around new mothers that make the journey easier to sail through and then shares a key message – it's not just about celebrating a day in her life but making every day through the years matter.
Sharing thoughts on this digital film, Fabindia spokesperson said, “Embracing motherhood for the first time can be challenging and is bound to be filled with doubts and uncertainties about what to do and what not. However, with the help of loved ones, this journey becomes much more comforting. Through this film, we aim to recognise and appreciate the support of all the people who help new mothers navigate this tiring yet exciting journey.”
Tiesta
Footwear brand, Tiesta believes, gifting her a pair of comfortable and stylish shoes can be a perfect way to show your love and appreciation for your mom. Tiesta is a homegrown, customisable and vegan footwear brand that offers shoes from size 32 to 45 in any style, colour and height.
Janvi and Helly, the founders of Tiesta, understand the struggles that women face when it comes to finding shoes that fit perfectly. Janvi said, "Being a mother myself, I understand the hustle and bustle we go through all day. Our range of shoes provides comfort and balance so that even mothers can up their style statement. At TIESTA, we believe that every woman deserves to wear a modish pair and that's why we came up with the idea of customisable shoes."
