Author
The author is an intern with BW Businessworld.
Aman Arora, Co-founder, Director & CEO, Keventers embarked on an intuitive journey, beginning with zero outlets to reaching 200 across India, UAE and Kenya
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Starting with the brand's name, to innovative campaigns, 4700 BC has always employed creativity in their marketing strategy
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In an environment of rapid change, marketers discussed the nuances of creative agencies and their role in shaping talent
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Social feeds have already been decorated by the brands as part of their celebration
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In FMCG, the F stands for festive month, when sales and production ramp up compared to previous months and special offers are being offered by chocolate and sweets brands
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The BW Marketing Whitebook Summit 2022 brought together ingenious leaders from the marketing industry who exchanged their views on metaverse, its varied opportunities and the demand
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For him, digitalisation is a clear marriage of how infrastructure actually is and how it is going to change
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With transformation happening at a rapid rate, marketing mavericks at BW Marketing World- DDB Mudra Digital Almanac 2022 launch discuss the many facets of digitalisation and its future prospects
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Mathur discusses the broad context of the metaverse and its future aspects along with consumer demand at the BW Marketing Whitebook Summit 2022
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