Brands Go All Out To Win Hearts This Ganesh Chaturthi
A 10-day festival which celebrates the birth of Lord Ganesha has elicited excitement in homes and hearts. For a country like India, the Vighnaharta is of great significance because it eliminates all obstacles. For the auspicious day, brands are launching various creative campaigns to welcome the Lord of Invocation and celebrate it with consumers.
Social feeds have already been decorated by the brands as part of their celebration. The festive spirit has attracted brands from almost every sector.
An Eco-friendly Celebration For Medimix
To drive home a message of responsibility and safeguard the environment, the brand has carved Ganesh Idol on Medimix Ayurvedic soap, made of 18 herbs. The campaign video comprises the voice of renowned voice-over artist Ninad Kamat.
Medimix provided more than 500 idols for the festival. The brand asked the audience to DM their address to send the idol on a first come, first served basis. After receiving their idol, people performed all the puja rituals and subsequently immersed the soap idol in a bowl.
Paytm Offers Exclusive Access To Lalbaugcha Raja's Live Darshan
Paytm users can get exclusive access to Mumbai’s Lalbaugcha Raja Utsav Dry Fruit Prasad for anyone, anywhere in India. The company has launched exciting offers for new users who are visiting the Pandal. After downloading the Paytm app, new users can donate Rs 51 by scanning a QR code inside the Lalbaugcha Raja Pandal to receive cashback of the same amount along with prasad laddoos.
New users, who cannot visit the Pandal, can order prasad online and will also get Rs cashback. The highest donor of the day on the Paytm app will also receive "couple entry" passes for a special VIP darshan.
Zee TV Parel Cha Raja
This year, Zee TV has done a special take-over of Parel Cha Raja called Zee TV Parel Cha Raja, to create a unique space for all devotees to worship their favourite Bappa. The channel has ensured that it creates a sacred ambience that is brought alive by a magnificent setup.
Kalyan Jewellers Celebrates Authenticity Of Festive Traditions
Kalyan Jewellers launched its digital ad film, featuring regional brand ambassador for the state of Maharashtra, Pooja Sawant, in a distinctive avatar. The ad film captures beautiful moments from Dadi’s delicious homemade modaks to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness.
The jewellery brand has introduced the ‘Special Kalyan Gold Rate', standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market.
Tata Motors: Bappa Ki #SafetyAarti
With pandemic looming, Tata Motors launched a campaign to emphasise the importance of masks, vaccines, and sanitizers. Using the musical form, the brand has communicated a very important message. It is imperative that consumers follow all safety precautions and tap their feet along with the song.
Godrej Appliances #SochKeBanayaHai
In the festive creative, the brand urges the customers to prepare Ganesha's favourite delicacies with comfort and ease in the Godrej Microwave Oven along with the Insta Chef App, as it's time to whip up some tasty treats for the entire family.
Symphony Captures Essence Of Warm & Positivity
Symphony has wished its audience very creatively on social media platforms. The creative post has captured the essence of the brand and has spread the festive message.
