Author
The author is an intern with BW Businessworld.
The year 2022 has been a catalyst for the creators and the brands who invested in them. With increase in the social media traffic, the creators gained a strong foothold in the market
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As it comes out of a long period of sustained growth, Platinum Guild International has put in place the building blocks for the upcoming years in the Indian market
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The following are the most significant updates for brands and creators in 2022
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Here’s a wrap of the biggest news of the ever evolving market and media business sector
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In the marketing world, keeping the attention of the consumers intact is an art. With regards to seizing attention, Zomato is at the forefront and is excelling
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Prateek Malpani points out that brands will always follow consumers and consumers will only take to platforms that give them value
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With a zeal to build something on her own, Khushboo Solanki Sharma founded Zero Gravity Communications in 2014 and continues to expand it
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Digital is changing consumers in a positive way for Isha Sharma, especially when it comes to understanding food and asking the right questions
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Ankit Khirwal is leading a team of experts using machine learning to improve marketing efficiency and downstream sales costs
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Ameya Velankar believes that in the digital-intensive age, there is an emergence of different consumer ecosystems and newer market segments
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