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The author is Editorial Lead at BW Disrupt, BW Businessworld
The Heads of Marketing of Tech Mahindra, Amazon miniTV, Vivo India, Akamai Technologies and the like are a part of BW Marketing World 40 Under 40, 2023 list
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India is a huge and diverse market, D2Cs are ranging from apparel to pet food, from skincare to customised furniture and whatnot
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Gupta discusses the transition of brands from physical to meta world at the 17th edition of the BW Marketing Whitebook Summit
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These unusual and disruptive times demanded a constant transformation in products and approaches. Customer satisfaction being central to D2C brands, it is critical to find out what's working and what's not
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In these VUCA times, Bharat is embracing digital-first direct-to-consumer brands gracefully. As the number of brands is joining the race, the dynamics would evolve and new solutions have to come up. Leading D2C founders ponder on the metrics of scaling the brand, current trends of the segment and what investors want
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The new digital space is developing to become a more valuable space for marketers to explore and experiment. How can the brands make the best out of it in order to capture the targeted audience and improve their brand engagement?
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The ecommerce sector has been witnessing an uptick in growth over the few last years and with that, marketing leaders are invested to think through more innovative ways to increase the reach, revenue and return
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