Marketing Experts Bullish About Digital Commerce
Hasn’t shopping become so much easier now with ecommerce? The pandemic further brought fundamental transformations and long-term changes in the way companies used to market and drive businesses.
Suneil Chawla, Co-founder, Social Beat, says “We don’t see the massive shift happen wherein the brands have experimental budgets to invest in creators and influencers.” Additionally, Social Beat’s Chawla believes that ‘Live commerce’ is accepted by multiple brands as an experiment and led to increasing traction but not the sales revenue.
As budgets have been slashed but companies’ stakeholders expect profitability on the same level, marketers are on the way to tap on newer avenues to drive sales. Speaking on similar lines, Sreekanth Chetlur, Chief Ecommerce Officer, Shoppers Stop adds, “Taking forward our 30 years legacy, we are now focusing on Omni-channel strategy alongside leveraging data points.”
Strategies are now shifting from traditional to more organic-first reach and agreeing to the same, Shivani Behl, CMO, Plum emphasises on improvising the whole customer experience and technology could be used by the brands more effectively in order to achieve the optimum returns, going forward.
With digital being at the forefront in the ecommerce segment, brands are expected to test and try new tactics including digital marketing in order to do justice to the question of right ROI, Prashant Puri, Co-founder & CEO, Adlift mentions while moderating a session at BW Marketing World's Golden Cart Awards 2021.
