The importance of effective marketing is continued to be imperative to drive the business outcomes across the industries. Moreover, in today’s digital-intensive time, a well-crafted marketing strategy is the cornerstone of organisational success.
At the outset, BW Marketing World in association with BW Businessworld has recognised the self-driven and most-innovative new-gen marketers. For the second edition of the annual initiative named BW Marketing World 40 Under 40, over 150 nominations were received from diverse sectors.
Changing Role Of CMOs
According to most of the veterans from the fraternity and thought leaders, the lines between the roles of Chief Business Officers (CBOs) and CMOs are blurring. The decision makers of marketing are now at the forefront of driving the growth outcomes for their respective companies.
Advancement in technology has not come as a surprise and most of the marketers believe that the point of view and the power of intuition cannot be replaced.
Regardless of the sector, 40 marketing leaders under the age of 40 were awarded who understand consumer dynamic behaviour and insights, embrace data-backed results and customer-centric marketing bringing long-term growth and business excellence.
Know The Process
Entries were received from legacy conglomerates as well as from the startups spanning across plethora of sectors that includes FMCG, entertainment, BFSI, insurance, consumer tech, healthtech and many more.
Before presenting their body of work and milestones before the jurors, 123 nominations were screened and shortlisted.
The Jurors
The 2023 jurors list includes names such as Deepali Naair, Group CMO, CK Birla Group; Charu Kishnani, Executive Vice President Marketing, CarDekho Group; Rahul Singh, VP and Head of Marketing, SAP India; Gaurav Mehta, CMO, Noise; Shubhranshu Singh, Vice President, Marketing, Domestic and IB, Tata Motors; Arvind R.P, CMO, McDonald’s India; Amit Doshi, CMO, Britannia; Sai Narayan, CMO, Policybazaar; Manish Sinha, CMO, Sterlite Technologies; Ajay Kakar, Brand & Marketing Strategist; Rajat Abbi, VP - Global Marketing India, Chief Marketing Officer - Greater India, Schneider Electric; Arvind Saxena, Sr. GM & Head - Marketing & Corporate Communications, NEC Corporation India and Jyoti Kumar Bansal, Chief Branding Communication, CSR, Sustainability, Tata Power.
The young army of marketers who have joined the elite club of BW Marketing World 40 Under 40, 2023 will be the future trend setters and narrative leaders of marketing in India and globally.
Winners
Aakriti Thakur | Healthians | AVP Branding and Communication |
Aditya Basu | Tech Mahindra XDS ( Born Group ) | director & Global Head – Strategy Advisory & Marketing |
Akanksha Bahl | Pepsico India Holdings Pvt Ltd | Marketing Manager |
Ankita Chaudhary | Power Gummies | Chief Operating Officer |
Anupam Tripathi | Lenskart | Media Lead |
Aparna Krishnamurthy | Akamai Technologies | Senior manager and Head of Marketing, India region |
Arnav Sharma | Tech Mahindra | Global Head – Brand Marketing |
Ashray Sachdeva | Amazon miniTV | Senior Manager, Marketing |
Deepak Tolani | Reliance Retail Ltd. | General Manager |
Deepinder Singh | Pristyn Care | VP Marketing |
Dikshita Shukla | Estée Lauder Companies | Brand Manager, Estée Lauder and The Ordinary, India |
Eiti SInghal | Vega | Chief Marketing Officer |
Gargi Bhatt | IndiaFirst Life | Vice President, Marketing |
Gaurav Chopra | DB Schenker | Deputy General Manager – Marketing & Communications |
Jit Sengupta | Zee Enterprise Ltd. | VP - Marketing |
Kapil Parab | Mars Wrigley | Marketing Manager |
Karthik Hariharan | axio | Senior Vice President |
Kartik Gangwani | Jio-bp (Reliance BP Mobility Ltd) | Head – Marketing Services |
Mandar Bharat Patil | Tata Business Hub | Head Brand & Product Marketing |
Mayank Prabhakar | Vivo India | Head of Digital ( GM, Marketing) |
Mayank Raizada | TATA MOTORS LIMITED | GENERAL MANAGER BRAND MARKETING – TRUCKS |
Nikhil Davda | Mahindra Lifespaces | Senior General Manager |
Parneet Kaur | Sony Pictures Network | AVP - Marketing |
Pratik Maitra | ITC | Senior Marketing Manager - Frozen Food, ITC Limited |
Priya Chandni | Future Generali India Insurance Company Limited | AVP Brand & Marketing Communications |
Priyanka Arora | Max Life Insurance | Assistant Vice President |
Priyank Pant | Paisabazaar.com | VP & Head Brand Marketing |
Sachin Saxena | Innovaccer Analytics Private Limited | Vice President, Marketing and Founding Team Member |
Samyukta Ganesh Iyer | Kaya Limited | Vice President and Head of Marketing |
Sana Macha Lairellakpam | Bausch & Lomb India | Marketing Head |
Shalin Khanna | ProV Foods Pvt LTD | CMO |
Shweta Kumar | Crazy Owl | Head Marketing |
Siddharth Kadri | Thomas Cook India Ltd | GM, Group Digital Marketing |
Sneha Beriwal | VAHDAM India | Chief Marketing Officer |
Sravani Babu | Pepsi Co | Category Lead, Quaker at Pepsico India Ltd |
Sujay Rachh | Nuvama Group | CMO |
Suvarna Athavale | Amazon miniTV | Head, Organic and Social Marketing |
Utsav Malhotra | Noise | COO |
Vivek Nair | Log9 Materials | Head Brand Strategy and Marketing |
Zulkarnain Shaikh | Evocus | Head of Marketing |
Priyanka Sethi | Haier India Appliances | Director, Head of Marketing |