Author
Namah has worked with BW Businessworld
Pranay Swarup, CEO & Founder, Chtrbox says that QYOU's acquisition of Chtrbox is a win for all Indian influencers and it will further validate the great work of creators
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Desai believes that brand loyalty is a very passive and dangerous idea as it places responsibility on the consumers rather than the marketers
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'Radhe: Your Most Wanted Bhai' and 'Friends: The Reunion' are tentpoles in the year so far that have helped us unearth everchanging content consumption preferences, says Manish Kalra, Chief Business Officer, Zee5
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Marketers deliberate on various aspects of brand love and how their organisations have been cultivating it
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A year post the exit of Bytedance’s viral TikTok app, here is how homegrown apps have risen to prominence
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While it is too early to predict the next move of advertisers and how other platforms will alter their revenue measures, it is believed that in the long run, advertisers will emerge as the big winners
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'Content gone digital' is the mantra that has gripped the globe and is driving the growth and revenue in double digits, says Divya Dixit, SVP of Revenue & Marketing, ALTBalaji
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The home centric digital is becoming a big animal and this animal needs to be empowered, says Bijoor
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Great storytelling has always been the beating heart of our society, says Srishti Behl Arya, Director, International Original Film, Netflix India
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OTT players are clearly undergoing transition and for marketers, this means more benefits if the family viewing code is cracked
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