Author
The author is a Trainee Correspondent at BW Businessworld
The newer forms of technology have unleashed the true power of PR like never before, especially after the pandemic
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Addressing concerns about misleading advertising and influencer postings is ultimately about maintaining trust, credibility, and long-term relationships with consumers
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Mayank Shah, senior category head at Parle Products, explains why despite spending lesser than 5% of overall budget on advertising, the company chooses to take up causes in engaging consumers
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