Zepto Shotz 2022: India Rides 10-minute Delivery Wave In Full Swing
In 2022, what urban Indians truly enjoyed and got used to was the idea of getting their everyday needs delivered to their doorsteps in no time.
10-minute grocery delivery app Zepto had Indians living a life of ease and convenience in 2022.
Zepto has become the go-to for people to call for groceries whether to whip up a quick meal or plan their health chart for the rest of the week. Not only are people ordering snacks and beverages for untimely hunger and spur-of-the-moment party plans, but also are planning ahead and stocking up on their kitchen needs for weeks to avoid the hassle of shopping for essentials every now and then.
The prospect of free deliveries for orders above 149 has also encouraged customers to buy groceries in bulk, as well as prompted an overall surge in high-value orders. In 2022, the highest value of a particular order from Noida peaked at over 23,000, while a customer from Mumbai cumulatively spent close to 9 lacs on Zepto orders around the year.
Aadit Palicha, Co-founder and CEO, Zepto, says, “2022 has been a thrilling year for Zepto. We are proud to have delivered every customer promise with excellence- be it consistency in delivery times, product and tech experience, the quality of our assortment, and introducing new categories and products that excite and cater to every big or small customer need. We are truly grateful to our rider community for their relentless trust and support in making Zepto’s last-mile experience seamless and efficient. In 2023 and the years to come, our endeavor will be to further champion quick delivery and continue to fearlessly and prudently disrupt the category.”
While groceries continue to be the most ordered category by Zepto customers, there’s been a steady growth in orders for other everyday essentials.
“Our customers are paramount to the success of our business, and to have won their trust in our service is immensely encouraging and rewarding. We’re leaning into our customers’ needs and adding to our capacities accordingly. We’re also focussing on making their entire experience – right from placing orders to receiving the deliveries – as seamless as possible. It is humbling to see so many Indian customers make the best use of Zepto’s offerings through orders for all their needs – no matter how distinct,” says Amritansu Nanda, Chief Marketing Officer, Zepto.
