ZEEL Announces New A-la-Carte Channel & Bouquet Pricing: NTO 2.0

Zee Entertainment Enterprises Ltd. (ZEEL) has released its new a-la-carte channel and bouquet pricing in line with the Bombay High Court order dated 30.06.2021 with regard to New Tariff Order (NTO) 2.0. The said pricing is being released without prejudice to ZEEL’s rights and contentions under all petitions pending adjudication before the Hon’ble Supreme Court w.r.t. New Tariff Order (NTO) 2.0.

ZEE offers a variety of entertainment across multiple viewer segments and genres, with a network footprint of 67 channels in 11 languages. With a pan India network encompassing a weekly reach of 606 million viewers and weekly consumption of 163 billion+ minutes.

Speaking about the new channel pricing, Rahul Johri, President – Business, South Asia, Zee Entertainment Enterprises said, “ZEEL’s unparalleled success is an outcome of its strong bond with viewers spread across India and the deep relationship it has built with the entire stakeholder community. These extraordinary partnerships have led to our leadership across multiple markets for nearly three decades. We will continue to create value for the entire ecosystem by presenting the most entertaining and highest quality content, enriching national and regional channels and through innovative solutions for revenue monetization. We are confident that post implementation of NTO 2.0, ZEE channels will continue their growth momentum across markets and create higher value for the company.”

Commenting on the announcement, Atul Das, Chief Revenue Officer – Affiliate Sales, said “The new pricing regime in 2019 brought in a major shift in the way television was consumed in India. On one hand, it brought in transparency about MRP of channels, while on the other hand, it offered freedom to consumers to select channels they wish to watch. With NTO 2.0, consumers will get even more flexibility in the selection of channels. We will continue to provide multiple bouquets to consumers across the country at different price points. Premium English channels like Zee Café and &flix will continue to be available in a separate bouquet. Each bouquet constitutes a mix of channels, including GEC, movies, news, music and lifestyle genres. We look forward to working with our Distribution Platform Operators (DPO) partners for a smooth transition.”

Besides holding a strong position in the Hindi speaking markets with brands like Zee TV, Zee Cinema, &TV, &pictures and Zee Anmol; it enjoys long-standing leadership in Bangla and Marathi markets with Zee Bangla and Zee Marathi. It has a wide presence in the southern states with Zee Kannada, Zee Telugu, Zee Tamil and Zee Keralam and has further built leadership in fast-growing language markets like Bhojpuri, Punjabi, Odia with Zee Biskope, Zee Punjabi and Zee Sarthak, respectively. The company also has a very strong movie channel portfolio, with Zee Cinema, &Pictures, Zee Bollywood, Zee Action, Zee Anmol Cinema and Zee Classic in the Hindi speaking markets; Zee Talkies and Zee Chitramandir in the west; Zee Cinemalu, Zee Picchar and Zee Thirai in the south; and Zee Bangla Cinema and Zee Biskope in the east. Further, it also offers a select range of English movie, entertainment and lifestyle channel portfolio including Zee Café, &Flix and &PriveHD, music and youth channels Zing, Zest and 20 HD channels.