Xaxis India Launches Discovery Commerce - A New Programmatic Media Commerce Solution

Xaxis has announced the successful launch of a new programmatic media commerce solution in India called Discovery Commerce, which helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drive stronger outcomes from their media investments.

Xaxis has already onboarded multiple partners into Discovery Commerce, with specialised capabilities around data, inventory, technology, and creativity, including key partnerships with Shopalyst and Flipkart.

Discovery Commerce enables advertisers to utilise data signals specifically around product adoptions, search patterns, and purchase patterns, then integrate additional advertising strategies that help drive sales, build brands, and engage customers on e-commerce platforms or brand-owned sites.  It provides a more convenient way for shoppers to add branded products to their preferred retailer’s basket, removing the need to remember the brand when they are online or in-store. 

Sankalp Mehrotra, Vice President, Monetisation, Flipkart, shared his thoughts on the collaboration: "Commerce advertising today continues to grow faster than any digital channel. Over the years, Flipkart Ads has created solutions that are disruptive, unique, and scalable. Our partnership with Xaxis will unlock the next stage of exponential growth for brands of all sizes. Consumers will benefit from seeing communication that has higher relevance and a more seamless purchase journey. "

Girish Ramachandra, Co-Founder of Shopalyst, said, "We are happy to partner with Xaxis. With Xaxis’ Discovery Commerce solution, brands can make their ads instantly shoppable and help drive impressions to conversions in one seamless journey for consumers.

Announcing the upcoming launch of Xaxis’ Discovery Commerce solution, Atique Kazi, President-Data, Performance and Digital Products, GroupM India said, "We believe there could not be a more exciting time to launch this solution as there are so many opportunities for brands and advertisers to capitalise on e-commerce platform growth."

He added, "From consistent datasets to campaign measurement and optimisation know-how, there are various key ingredients when it comes to doing e-commerce advertising right. We are delighted to be working with the likes of Shopalyst and Flipkart. Further combined with the behavioural data segments from other partners, we can give our clients a deep understanding of how to leverage data to secure better outcomes. "