Wondrlab’s Initiative To Empower Schools Through WISR

A new open-tech platform called WISR from Wonderlab connects brands with schools and facilitates their growth through brand partnerships.

The statement issued by the agency on the launch read, "Wondrlab believes in the power of brands and' marketing for good’. WISR was created to fundamentally solve the problems of below-par teacher salaries and the poor state of infrastructure in schools. Brands have the power to solve this problem. Wondrlab believes that WISR has the potential to add 20 per cent additional salary for teachers across every participating school. "

"WISR is a platform that creates additional revenue streams for schools. The opportunity is to help brands create unique opportunities to connect with 260 million students in more than 1.5 million schools across the country," added the statement.

The segment presents an uncontested opportunity for brands. Even in 2017, the pocket money of children was 22K crores, and it is growing at a rate of 100 per cent every five years.

The problem for marketers has always been a disorganised database. Seeking permission has always been a manual and extremely cumbersome process. There has never been any ability to track and measure the effectiveness of communication initiatives.

WISR lets brands Identify schools: an intelligent algorithm selects the right schools based on the category, marketing objectives, and budgets. The platform lets brands schedule, deploy, and optimise campaigns at the click of a button.

WISR, at its launch, covers more than 1500 schools across 21 cities. WISR will onboard more than 50 K schools over the next five years.

Saurabh Varma, Founder & Chief Executive Officer, Wondrlab, said "Our schools need help. They need help to improve teacher salaries, create better infrastructure, and create a superior experience for students. Brands can help make this happen in a positive way. India’s move towards a five trillion economy is conditional on a superior education. That is our power. It would be extremely rewarding if we could play even a minor role in making this dream a reality.'

Vandana Verma, Co-founder and Managing Partner, Wondrlab ads, "Our aim with WISR is to do marketing for good. But we understand that this comes with its own set of challenges. As schools benefit from brand partnerships, they are also faced with a moral responsibility towards children with regard to the pieces of communication they interact with. So, to safeguard this, the platform has on-boarded a panel of educationalists, child psychologists, and a legal team of experts responsible for vetting all brand communication. As a team, they will ensure that all school guidelines and ethical advertising principles are being adhered to. The open platform will let all brands, media agencies, and creative agencies participate across key verticals like sports, health, hygiene, and edutainment".

Talking about the platform, Wondrlab’s CTO, Siddhyesh Narkar, says, "Building this platform in-house has been a thrilling and rewarding experience. Careful planning and a clear vision has helped us develop this platform into something impactful. WISR allows school and brand collaborations by successfully deploying technology, data, and robotisation. "