Why Indian Startups Are Key To Navigating Disruption
The pandemic has been making rounds for nearly two years now and continues to do so. It has been one of the most impactful moments in history so to say. The economic impact the pandemic has created is something so gut-wrenching. We have seen greater economies collapse at an unprecedented rate. The adaptation of “New-Normal” has made lives easier and more accessible. A turning point in the pandemic was the Indian startups, the revolutionary aspect in the startup ecosystem is something that has been extremely opportunistic.
A report states that 40% of startups hit by the pandemic but their recovery rate is higher. The report also states that India is on the track to have 100 unicorns by 2025. The interesting aspect of startups is the innovation of new technologies being introduced.
Flexible & Accessibility
When we talk about the work ecosystem, we need to see it as a revolution. The switch from intense work at the office to Working from home has been something that has made rounds over the years. The entire world has now switched to flexible work timings and different virtual practices. The work has been fun online some of them said, while some said they over-work when at home, both of which only lead to productivity and are good for the company. The accessibility of virtual work has made the factor of ease and understanding come a long way and there’s no looking back.
Tangible Catalysts Of Growth
Tracking a business with a higher value is something that each brand longs for. Tangible catalysts act as a saviour in many terms. It saves a business from collapsing. There are various other means by which the growth of a company can be detrimental, a few of which could be technology-driven products. While we see the pandemic we also see the change in the pattern of adapting to technological aspects. Keeping the competition with no one but you is the key to growth. Realigning to all the changes that are positive is a constant that needs to be followed.
Soft Catalysts Of Growth
Soft Catalyst is a term that describes the impact certain factors have on a business, but indirectly. One of the many examples is Regulatory norms/Government regulations. Soft Catalysts do not impact an individual but they impact a whole sector. All the new norms have now made way for India to lead some of the best tech-lead bandwagons. With 21 unicorns and nearly 50 ‘soonicorns’, the soon-to-be-unicorns, India, stands at the pivot of a ground-breaking phase for creating global disruption. As a developing nation, India has seen some of the best innovations in the last decade and is among the top 50 innovative nations.
Dynamic Startup Ecosystem
Creativity amidst the Chaos, most of them have pioneered the saying. There’s literally no kind of business that we have missed out on during the Pandemic. Right from the teens to the older ones all have some business that they are trying to make. The startup ecosystem
has geared up and paved the way for many more startups. The disruption we observe is unmatched. Given the scarcity of resources, startups have still managed to recover faster. In the coming future, we can have a lot wider and a larger scale of Startups.
New Economy Commencement Feat, Shared Wealth
Shared wealth is a concept which states sharing of resources, it could also be goods and different proportions. It is a model designed for the nearing future. The idea is to co-create and support businesses in the slightest of their capitals. This only helps in the growth of the brand and also increases the value. A long term capital and support from the industry can enhance the future of the startup, it not only creates value but also makes way for recognition. In times of crisis or in no-crisis, standing and sharing by each other will help one grow.
Conclusion
The adverse developments in the past have been extremely been disruptive, considering the new normal. Indian startups have given a lot to individuals as well as certain sectors. The growth in startups is unmatched and is aggressive. Creating businesses that are disruptive in nature makes the business leverage accordingly. The pandemic is only going to give us some of the best startup ideas because there’s creativity in crisis as well.
The author is Maddie Amrutkar- Founder of Glad U Came
