Westside Encourages Inclusivity, Self-love, Body Positivity

Westside in collaboration with Sameera Reddy has launched the Autumn-Winter edition of its Limitless campaign. The campaign encourages inclusivity, self-love, and body positivity that the brand strongly believes in. Taking the conversation ahead, the brand got on board Swastika Mukherjee; a leading Indian actress. At the event, both the lovely ladies engaged in a candid conversation on shattering stereotypes and truly being Limitless.  

The two spoke at length about different aspects of fashion, body positivity & self-love. This was followed by meeting members of the Westside community & fans along with a fashion show. The event aimed at building a community where everyone can express themselves and be their most authentic selves.  

Speaking about this campaign, Umashan Naidoo, Head of Consumer and Beauty, Westside says, “It feels natural/authentic to collaborate with Sameera Reddy and Swastika Mukherjee as they are the perfect embodiment of this value system. They have a voice for style, confidence, and our version of the modern working mother. They allow the brand to celebrate women and engage with a community of like-minded people. Their belief aligns with the values of Westside”. 

Sameera Reddy adds, “I love my collaboration with Westside on the powerful campaign: Limitless. Our aim is to have inhibition-free conversations. It’s refreshing to see a fashion brand breaking the conventional barriers of beauty and size and that’s what makes Westside the perfect partner for this association!" 

Swastika Mukherjee tells, “Each body is magnificent and deserves to be respected. I've always wondered why we limit ourselves to the archaic concepts of beauty. Limitless is a platform that gives everyone an impetus to be the best version of themselves. I truly believe in Westside's key beliefs of Inclusivity and body positivity, where everybody is beautiful and has the opportunity to express themselves freely and creatively. To me, Westside is the truest embodiment of being and feeling Limitless”.