Wendy's Campaign Asks Customer To Refresh Burger Preference
Rebel Foods has unveiled their campaign Refresh Your Burger with Wendy’s for its franchise partner brand.
The campaign conceptualised by Leo Burnett talks about replacing the old boring burgers with new flavourful Wendy’s burgers that have revamped the burger experience in India.
The advertisement aims to spread the message of bringing excitement and freshness to burgers with, deliciously different patties, variety of sauces and fresh veggies and premium buns.
Speaking about the campaign, Nishant Kedia, Vice President & Category Head at Rebel Foods says, “Indians have been eating the same types of burgers for the last two decades and the available offerings lack excitement and innovation. The objective of this campaign is to drive awareness of the brand and educate consumers about the extraordinary experience offered by Wendy’s superior burgers in India. The campaign focuses on a new burger experience with deliciously different patties, a new variety of sauces and fresh veggies that is making life more fun and interesting.”
This campaign will be spread through various digital channels and platforms.
