Wakefit.co Urges To Stay At Home This New Year Party
Every new year comes with a lot of excitement, hope and multiple New Year resolutions. However, it also comes with the underlying thought of overspending every time you step out on New Year’s eve or just the pressure of celebrating New Year’s eve with some elaborate “party”.
To address this, Wakefit.co has presented the ‘Honest New Year Party Rant’ featuring popular comedian Kumar Varun.
The video encapsulates what a majority of people feel about the hassle and pressure of making New Year plans.
The brand campaign emphasises how it has become the new normal to stay at home spending quality time with your loved ones, snuggled up in bed or on the sofa.
The Honest New-Year Party Rant video aims to resonate with what most people have been feeling this year's end while also normalising staying back at home for a snooze party this New Year’s eve.
Sharing his views on the video Prateek Malpani, Head of Brand, Wakefit.co says, “The idea for this video came from our conversations with consumers who have given a whole new meaning to home as they navigate life post-pandemic. The home has become an active dynamic space accommodating a myriad of activities rather than a passive space where it was just meant to retire after a long day. Earlier the idea of having fun meant “going out” but that has changed as voiced by our consumers who say they have a much more quality time at home when it comes to celebrations, get-togethers and occasions.
He adds, "We are thrilled to have Kumar Varun as a protagonist for the video who has entertained us in the past with his quirk and quizzes. We have taken a lively, banter-led approach, to communicate the idea of a HAPPY SNOOZE YEAR PARTY which we hope that the audience will be able to resonate with. Through this campaign, our aim is to normalise staying at home on New Year’s eve, and connect especially with those consumers who love staying at home.”
The video has been released on Wakefit.co’s branded content youtube channel called Home Time along with its own social media handles.
