VerSe Innovation Acquires GolBol

VerSe Innovation has acquired the social networking app, GolBol. VerSe, the owner of short-video app Josh, will bring on board GolBol’s entire team including co-founders Shanu Vivek, Karandeep Singh Gujral and Kaushik Mahato to modernise and multiply the impact of Josh.

Shanu and the team are versed with the techniques that allow diverse users to socialise with digital content and will focus their efforts on enhancing Josh Cam. The team will also drive efficiencies in AI & ML to build UGC discovery initiatives that have the power to detect quality content from a stream of several thousand videos and classify these videos at scale so that users on Josh enjoy the latest, most unique and authentic content experiences.

Speaking about the acquisition, Shailendra Sharma, SVP Product & Engineering at VerSe Innovation, said, “VerSe’s growth strategy for Josh has motivated this alliance with passionate innovators who understand how India consumes, creates and engages with content. Not only does this power our commitment to build India’s biggest digital platform that captures the mindshare, timeshare and revenue share of local language users.”

Excited to come on board, Shanu Vivek, CEO and Co-founder of GolBol, said, “GolBol was born from the simple idea to motivate local language users to share their lives online through an easy-to-use product. We had larger plans and wanted to solve India's diverse content needs. We are aligned with the company to deliver a family of apps for the Indian audience and believe that where Josh gains from our experience, we have access to resources and tech at Josh to create greater impact.”