Twitter To Introduce ‘View Count Feature’
Elon Musk, the owner of Twitter, has notified users that the service would soon introduce a "view count" feature that will display the number of times a tweet has been viewed.
On platforms like YouTube and Instagram, the feature is frequently used to determine the reach of the video.
The feature is distinguished from the Twitter Analytics service, which only allows users to view the reach of their own posts.
Brands and marketers who seek an accurate way to gauge the ROI of sponsored tweets or advertising may be particularly interested in this development.
Earlier this week, Musk also hinted this week that he would stand aside from his position as Twitter's CEO. He asked people to vote in a poll he had posted, promising to follow the results. The fact that he earned more votes against him than for him is intriguing.
