Thomas Cook India Launches New Campaign Focusing On Gen Z
Thomas Cook has unveiled a new campaign targeting Young India - by highlighting its special range of experiential Summer 2023 Europe Holidays.
India is the youngest demography in the world. Therefore, with a strategic aim to target Gen Z customers who seek experiential activities, authentic local culture and at value pricing, Thomas Cook’s new campaign focuses on attractive rates, unbeatable deals and a host of engaging experiences.
Gen Z can sample Europe’s local cuisine, wine tasting; exciting nightlife with bar hopping, pub-crawls; a range of outdoor and adventure activities like sky diving, deep sea diving, windsurfing, paddle boarding, mountain biking, hot air ballooning, segway tours, and more - across Paris, Amsterdam, Madrid, Barcelona, Prague, Budapest, and Istanbul.
They are known to have a shorter attention span, keeping this in mind, Thomas Cook’s new 3-part ad series have been strategically conceptualised and shot in a 15-seconds format, each ensuring a sharp message delivery in a quirky and humorous manner, also making them suitable for digital and social platforms.
Abraham Alapatt, President and Group Head - Marketing, Service Quality, Value Added Services and Innovation, Thomas Cook (India) and SOTC Travel said, “Being the youngest demography in the world with approx. 65 per cent of its population being below the age of 35, India’s Gen Z loves to travel, pack in and share as many experiences they can at affordable prices. This was the genesis of our special value tours for Europe - designed keeping our Gen Z customers in mind. Our teams have designed exceptional itineraries focused on experiential activities such as exploring nightlife, local cuisine wine tasting as well as activities such as skydiving, deep sea diving, horseback riding, mountain biking, hot air ballooning, surfing, etc.
