The Trade Desk Appoints Rajesh Sheshadri As General Manager - SEA

Rajesh Sheshadri, the seasoned advertising executive from Google has joined The Trade Desk as General Manager, Southeast Asia. He was formerly the Head, Advertising Agencies Partnerships, APAC, at Google. He left Google in October 2020 to create his own consultancy firm, which focuses on helping start-ups in the region grow and scale their businesses.

Excited about his new role, Sheshadri informed about his new joining through a LinkedIn post. He wrote, “Super pumped to join the amazing team at The Trade Desk to help grow the business in Southeast Asia. The values of The Trade Desk such as Trust, Transparency and Openness resonate with my own, and I am looking forward to work with like-minded partners across the Advertising, Marketing and Content ecosystem."

Rajesh was in charge of Google's APAC relationships with the Big 5 Advertising Agencies and System Integrators. He was in charge of a company with yearly revenues in excess of $1 billion. He begun working at Google in August 2014 as the APAC Head of Sponsorships and Premium Content.

Prior to joining Google, he worked at Fox International Channels for a number of years, first as Sr Vice President of Programming and Marketing, then as Business Head and VP, Hong Kong, Head, Advertising and Affiliate Solutions, APAC. He has also worked with TV Today and Indian Express throughout his nearly two-decade career.