Tech Synergy With Gen Z
Counted among the top young guns of the Indian marketing industry, Ankita Bakshi, Content Strategist for APAC at BBC Story Works, BBC Studios, sees technology as a driving force that will continue pushing boundaries and delivering impactful content.
Reflecting on the marketing landscape, Bakshi underscores the combined influence of technology and AI intersecting with Gen Z preferences. She stresses, "Integration of AI, technology, and a deep understanding of Gen Z preferences allows brands to create targeted, authentic and engaging marketing strategies."
She highlights the importance of aligning technological innovations with the values and communication styles of Gen Z to foster meaningful connections.
Outlining practical applications, Bakshi shares instances stating, "Gen Z tends to trust peer recommendations and user-generated content more than traditional advertising. AI tools can help identify relevant influencers and curate user-generated content that aligns with brand messaging." She unveils the potential of AI tools, analysing engagement patterns to pinpoint authentic influencers resonating genuinely with the target audience.
Offering advice to the upcoming generation in marketing, she emphasises the spirit of continuous learning and adaptability. "Embrace the spirit of continuous learning and adaptability. Stay curious, be open to new ideas, and invest in updating your skills regularly," she says.
Bakshi underscores the commitment to continuous learning and mastering digital platforms, grasping data analytics, and exploring innovative storytelling to stay relevant and valuable in today’s era. She asserts that the ability to adapt will not only help navigate change but also pave the way for shaping the future of marketing.
